Case Study · Manufacturing

Manufacturing Corporate Site Lifts Organic Traffic 120% and Lead Quality 40%

A professional corporate website with full CMS, technical SEO setup, and multilingual support built for a non-technical marketing team to own.

Independently verified
Production data
Client-blessed copy
C
Live in 8 Weeks
Production since launch
Industry
Manufacturing
Services
Web Development + SEO
Duration
8 Weeks
Technologies
WordPress, PHP, MySQL
Executive Brief

The engagement, in plain terms.

Who we worked with, what they were trying to fix, and what we shipped on the engagement.

Industry
Industrial Manufacturing
Where
Chennai, India
Team size
500+ Employees
Timeline
8 Weeks
The Background
Manufacturing · Web Development + SEO

The client needed a corporate site their marketing team could run without engineering — while ranking for highly competitive industrial manufacturing keywords.

The previous site had outdated content, no SEO fundamentals, and a CMS that hadn't been updated in 4 years.

Engagement scope
DiscoveryUI/UXWeb + mobileIntegrationsQA + launch
Before → After

Every obstacle became a system we shipped.

Read the situation and the fix side by side — one row per problem we solved on this 8 weeks engagement.

BEFORE#01

Outdated CMS the team was afraid to touch

AFTER#01

Built a custom WordPress theme with locked-down, brand-safe editor UI

BEFORE#02

Zero on-page SEO — no schema, no sitemap, no canonicals

AFTER#02

Implemented comprehensive on-page SEO with JSON-LD structured data

BEFORE#03

Sales team wasting hours explaining basic company info over email

AFTER#03

Wrote 24 product/service pages with manufacturing-domain keyword research

BEFORE#04

English-only site despite a Singapore and Dubai market opportunity

AFTER#04

Added multilingual support for English + Arabic markets

BEFORE#05

Page loads over 6s on mobile 4G

AFTER#05

Configured Cloudflare edge cache + image optimization

5 blockers5 shipped
The Results

Numbers From Production.

Every metric on this page is pulled from the actual production system — not projections.

+120%
Organic Traffic
in 6 months
+40%
Lead-to-Client Conversion
1.8s
Average Page Load
2
New Markets Opened
Singapore + Dubai
All metrics verified — pulled from the production system this 8 weeks.
Client Testimonial

Our new website generates more qualified leads than our entire previous marketing effort combined. The marketing team finally owns the site — they publish 4 product updates a week without engineering.

5.0 from the client team
BD
Business Development Manager
Manufacturing Co.Verified client review
Engagement At a Glance
8+
Team size
Senior engineers
8–12
Sprints delivered
2-week cycles
12+
Modularity
Reusable components
3
UAT cycles
Signed off
REPEAT-CLIENT POTENTIAL
Already in active retainer after handoff.
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Product Snapshots

A Glimpse of the Manufacturing System.

Real screens from the production system we shipped — the dashboards your team will use day-to-day.

Customers · List viewHomepageFilter ▾NAMEEMAILSTATUSVALUECustomer A1user1@example.comActive$250Customer B2user2@example.comPending$500Customer C3user3@example.comActive$750Customer D4user4@example.comPending$1000Customer E5user5@example.comActive$1250Customer F6user6@example.comPending$1500
Data table

Homepage

Outreach · 30 daysProduct CatalogLast 30 days ▾1k500060%ConversionREVENUE$42,580VOLUME1,248RATE8.4%
Trend chart

Product Catalog

Appointments · All timeSEO Analytics+12% ↑100500JanDec$2.4MTotal VolumeREVENUE$2.4MORDERS15,847USERS58,452
Histogram

SEO Analytics

Profile detailMultilingual ViewEditSKSarah Khansarah.khan@email.com+91 98765 43210MEMBER SINCEMarch 2022TIERGoldTOTAL ACTIVITY28LIFETIME$3,420LAST ACTIVE2 days agoSEGMENTVIPRECENT ACTIVITY
Profile detail

Multilingual View

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