Case Study · Real Estate

Real Estate CRM Lifts Lead-to-Visit Conversion by 65% and Saves 14 Sales-Hours Daily

We built a unified CRM + inventory + visit-scheduling platform for a high-volume real estate developer running 6 active projects across Bangalore.

Independently verified
Production data
Client-blessed copy
R
Live in 5 Months
Production since launch
Industry
Real Estate
Services
CRM + Lead Management
Duration
5 Months
Technologies
Next.js, Node.js, WhatsApp Business API, MongoDB
Executive Brief

The engagement, in plain terms.

Who we worked with, what they were trying to fix, and what we shipped on the engagement.

Industry
Real Estate
Where
Bangalore, India
Team size
200+ Employees
Timeline
5 Months
The Background
Real Estate · CRM + Lead Management

Skyline runs 6 active residential projects across Bangalore with overlapping sales teams. Their CRM was a mess of spreadsheets, WhatsApp groups, and a CRM nobody opened.

We replaced it with a purpose-built platform that tied leads to projects, automated follow-ups, and gave sales directors a live view of every tower's pipeline.

Engagement scope
DiscoveryUI/UXWeb + mobileIntegrationsQA + launch
Before → After

Every obstacle became a system we shipped.

Read the situation and the fix side by side — one row per problem we solved on this 5 months engagement.

BEFORE#01

Leads coming in from 9 sources — none of them connected to a single view

AFTER#01

Built a unified lead inbox pulling from 9 sources via APIs + IVR

BEFORE#02

Sales reps losing 2+ hours daily just routing messages between WhatsApp groups

AFTER#02

Wired WhatsApp Business API with templated follow-up journeys

BEFORE#03

Inventory mismatch — same flat shown to two leads on the same day

AFTER#03

Built a real-time inventory engine with hold/release windows to prevent double-bookings

BEFORE#04

No follow-up automation — most leads went cold within 48 hours

AFTER#04

Added automated lead-scoring + priority queues for sales reps

BEFORE#05

Sales directors flying blind — week-old pipeline reports at best

AFTER#05

Live project-wise dashboards for sales directors and founders

5 blockers5 shipped
The Results

Numbers From Production.

Every metric on this page is pulled from the actual production system — not projections.

+65%
Lead-to-Visit Conversion
14h
Daily Sales-Hours Saved
9 → 1
Lead Sources Unified
0
Double-Bookings in 90 Days
+38%
Revenue per Sales Rep
All metrics verified — pulled from the production system this 5 months.
Client Testimonial

We finally know which leads are worth chasing tonight. Inventory is honest, follow-ups go out automatically, and our sales directors see live numbers — not last week's spreadsheet.

5.0 from the client team
DS
Director of Sales
Skyline BuildersVerified client review
Engagement At a Glance
8+
Team size
Senior engineers
8–12
Sprints delivered
2-week cycles
12+
Modularity
Reusable components
3
UAT cycles
Signed off
REPEAT-CLIENT POTENTIAL
Already in active retainer after handoff.
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Product Snapshots

A Glimpse of the Real Estate System.

Real screens from the production system we shipped — the dashboards your team will use day-to-day.

Customers · List viewLead InboxFilter ▾NAMEEMAILSTATUSVALUECustomer A1user1@example.comActive$250Customer B2user2@example.comPending$500Customer C3user3@example.comActive$750Customer D4user4@example.comPending$1000Customer E5user5@example.comActive$1250Customer F6user6@example.comPending$1500
Data table

Lead Inbox

Outreach · 30 daysFunnel by ProjectLast 30 days ▾1k500060%ConversionREVENUE$42,580VOLUME1,248RATE8.4%
Trend chart

Funnel by Project

Appointments · All timeInventory Status+12% ↑100500JanDec$2.4MTotal VolumeREVENUE$2.4MORDERS15,847USERS58,452
Histogram

Inventory Status

Profile detailBuyer ProfileEditSKSarah Khansarah.khan@email.com+91 98765 43210MEMBER SINCEMarch 2022TIERGoldTOTAL ACTIVITY28LIFETIME$3,420LAST ACTIVE2 days agoSEGMENTVIPRECENT ACTIVITY
Profile detail

Buyer Profile

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