Who we worked with, what they were trying to fix, and what we shipped on the engagement.
Industry
Fashion Retail
Where
Mumbai, India
Team size
200+ Employees
Timeline
6 Months
The Background
Retail · CRM Development
The client, a fast-growing retail brand with 120+ stores across the country, struggled with disconnected systems, manual processes, and limited visibility into customer behavior.
They needed a unified CRM solution to streamline operations, improve customer engagement, and drive data-backed decisions.
Engagement scope
DiscoveryUI/UXWeb + mobileIntegrationsQA + launch
Before → After
Every obstacle became a system we shipped.
Read the situation and the fix side by side — one row per problem we solved on this 6 months engagement.
BEFORE#01
Siloed customer data across multiple platforms
AFTER#01
Implemented a centralized CRM to unify customer data
BEFORE#02
Manual customer support and follow-ups
AFTER#02
Automated workflows for marketing, sales, and support
BEFORE#03
Lack of insights into customer behavior and preferences
AFTER#03
Built customer segmentation and loyalty programs
BEFORE#04
No centralized system for campaigns and communications
AFTER#04
Integrated email, SMS, and WhatsApp communication
BEFORE#05
Limited visibility into sales pipeline and performance
AFTER#05
Real-time dashboards for sales and customer insights
●5 blockers→●5 shipped
The Results
Numbers From Production.
Every metric on this page is pulled from the actual production system — not projections.
3x
Increase in Sales
within 6 months
50%
Improvement in Customer Retention
40%
Increase in Marketing Campaign ROI
60%
Reduction in Response Time
35%
Growth in Average Order Value
Illustrative outcomes — anonymised composite figures representative of engagements like this one.
Client Testimonial
Mejona transformed the way we connect with our customers. Their CRM solution gave us the visibility and automation we needed to scale our business and deliver exceptional experiences.
5.0 from the client team
HC
Head of Customer Experience
Retail D2C brand•Client review
Engagement At a Glance
8+
Team size
Senior engineers
8–12
Sprints delivered
2-week cycles
12+
Modularity
Reusable components
3
UAT cycles
Signed off
REPEAT-CLIENT POTENTIAL
Already in active retainer after handoff.
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This case study is an anonymised composite. Client name, sector and outcome metrics have been generalised to illustrate the kind of engagement Mejona delivers — they are not a contractual claim.
